Lakeside Associates

Providing Consultation On:

• Performance Evaluations
• Communications Structures
• Training Structures
• Interpersonal Issues
• Behavioral Interventions
• Marketing
• Product Development
• Psychological Ergonomics
• Personnel Issues/Fitness for Duty
• Behavioral Consultation

Statement of Purpose

We are a consulting company that provides expertise in Behavioral/Psychological Sciences. We are not an industrial psychology firm. Our principals are all highly experienced clinical and neuropsychologists who have each comprehensively evaluated thousands of individuals from all walks of life. We bring to our clients a unique perspective on behavior that allows for efficient and valuable consultation in a wide area of business processes. Our services can give our clients tools to improve their overall efficiency and competitiveness while avoiding numerous conflicts that afflict typical business endeavors. Our clients are dealt with in individualized approaches with close collaboration between our staff and management. We do not utilize pre-packaged programs as it is our belief and focus that each client/issue is unique and requires careful assessment and intervention design.

Description of Services

1. Performance Evaluations
   • Review and modify feedback given to employees in order to:
     • Maximize growth
     • Minimize conflict
     • Cover behavioral patterns in an effective manner
   • Program evaluation
     • Our focus is to improve the behavioral components of these evaluations
2. Communication Structures
   • Evaluation of downstream and upstream patterns
     • To identify issues and suggest improvements
   • Management engagement
     • To increase effectiveness
   • Parallel patterns
     • To identify these in a system for sake of efficient use of
   • Maximize non-conflicted patterns
     • To minimize stress/conflict
3. Training Structures
   • Consultation to improve effectiveness of:
     • Orientation
     • Technology
     • Management
     • Teaching Effectiveness
     • Outcome Evaluation
4. Interpersonal Issues
   • Identification of issues
   • Development of suggested interventions
   • Training
     • Suggestions for
     • Development of
     • Implementation
     • Review of available programs
   • Prevention
     • Suggested structure changes
5. Marketing
   • Focus Groups
     • Utilizing behavioral science focus
   • Psychological Aspects
   • Packaging effects
   • Emotional issues of products and campaigns on targeted groups
     • Subconscious issues
     • Self esteem issues
   • Behavioral patterns of intended consumers of interest
6. Behavioral Interventions
   • Employee Assistance Programs (EAP's)
     • Consultation on effective use of
   • Alcohol and Drug Problems
     • Training
       • Management in coping/identification
       • Staff in educating/increasing effectiveness of resources available
     • Policies
       • Hiring/Retention issues
       • Use of resources (EAP's, medical plans, community resources)
   • Anger Issues
     • Fitness for Duty assessments
       • Use of in effective manner
       • Pitfalls
     • Training/Education in issues
   • ADA Issues
     • Training needs
     • Policies
     • Accommodations
7. Product Development
   • Assessing Psychological Needs Relating to Product
     • Interpersonal patterns
     • Psychological impacts
     • Primary emotional needs
   • Behavioral Issues Relating to Needs
8. Psychological Ergonomics
   • Environment Issues Producing Stress
     • Interpersonal
     • Space
     • Time issues
     • Equipment
   • Work Descriptions Leading to Stress
9. Personnel
   • Job Advertising
     • Psychological effects of
   • Pre-Employment Screening
     • Evaluation of process
       • Limiting false positives
       • Limiting invalid procedures
       • Reducing costs
     • Improving utility of process
       • Tie into employee growth
   • Human Factor Assessment/Development
10. Behavioral Consultation
    • Statistical Analysis of Data
      • Personnel
      • Performance
      • Training
      • Effectiveness of programs
    • Information on Behavioral Issues
      • Research information
      • Clinical data

Process

A consultation with Lakeside Associates begins with a call to our headquarters. We then arrange a telephone conference to briefly discuss the issue and determine its scope. Appropriate staff from our principals or outside consultants are identified for the next step, the in depth interview with management. This second step will take one to two hours. As a result of the second step, additional interviews with other targeted personnel at the company may be requested. Information may also need to be gathered by the client for our analysis. We then enter into the third step, which is the solution development project. This is done at our offices by the team chosen to provide the service. The end result of this third step is a document that contains the proposed solution and recommendations. Finally, the end of the consultation is the presentation of the team's document to the company in a personal conference which allows for feedback on the perceived effectiveness of the proposal and questions concerning its implementation. Lakeside Associates may involve itself in the longer term implementation of solutions, but we do not typically do so. We feel that our objectivity is enhanced by remaining consultants and advise our clients to utilize us in identifying others for the implementation process.

An outline of the consultation process follows:

Phase One: Initial phone conference.

Phase Two: In depth interview

Phase Three: Development of solution

Phase Four: Solution presentation/conference

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